We are happy to report that our all time customer satisfaction rating is 97% positive! We say this not to brag, but rather to highlight an important aspect of our business — our relationships with our customers. We value our customers, and their opinions, too. Without their input and honesty, we would not be able to […]
I have always considered myself a really good listener. I’m the kind of guy in touch with his emotional side. It has been an asset to my business and in my relationships with my customers, as well as in my personal life. But lately, I’ve been thinking that I need to go beyond listening and […]
Recently, I attended a breakout session at a conference about how content can help or hurt one’s business. The speaker, an amiable guy and well known in this conference community for his marketer’s perspective and data-driven approach to building web sites, offered up some important points to the mostly business track audience of web designers […]
I’m sure by now most of you have heard of a “call-to-action.” How could you not? After all, it is all over the Internet, and, as your web developer and online partner, you have heard it from me, too. But what is a call-to-action really? Is it a catchy button on your web site that […]
We believe that cheap web hosting is still a really bad idea, yet we continue to hear from some new or prospective customers why they want to stay with their cheap web hosting provider.
It happened to me again recently: A potential customer told me that he was “tech savvy” and wanted to build his business web site himself. He, like many small business owners I have encountered, seemed threatened by lack of budget or by someone else helping him with his business, or has been burned in the past by […]
You’ve heard me say this many times: You should write for your business. Writing for your business is a tool to showcase what you do. I know that it is easier said than done. Who has time to write? It’s challenging enough being business owner, bookkeeper, manager and marketer of your own business. The last […]
If you have a website for your business, you should be using it as a tool to showcase what you do. Pick a topic, write a couple of paragraphs about it and then post it on your website. Blogging, posting, writing — whatever you call it, start doing it.