So, you don’t have a business website, but you are thinking about it. What’s the hangup?
Are there too many free and confusing do-it-yourself options out there?
Is the World Wide Web overwhelming?
Do you believe that a Facebook page is working for you?
Is there too much overhead? Does it seem too costly?
Do you simply not know where to start?
If you want to draw customers to your business, you need a business website.
Let’s take a look.
Your Business Has Less Exposure without a Website
We cannot emphasize enough the importance of having a business website these days, even a basic one.
Potential customers vet you online. They want to know who you are and why you do what you do. They want to believe that what you have to offer matches their values and will be a great investment.
Having an online presence rounds out this vetting process, strengthening your business credibility.
Here’s why.
Google Search Results Improve
We bet that you “Google” information all of the time as a consumer. The same goes for potential customers. They are looking for you and your business.
Just like you, they Google what they seek. Sometimes people just need a phone number, or your business name if they already are familiar with you. Search results go a long way to drive traffic to your business.
No website, no direct result to your business and no control over the experience.
Google Maps Results are Better with a Website
Your business should show up in Google Maps. This is a great way to direct qualified leads to your business.
If you don’t show up in Google search results, or near the top of the list, folks will go elsewhere.
Facebook-Only Doesn’t Cut It
Facebook can be helpful, but if your business profile exists only on Facebook, you are missing out.
Your Facebook page may come up in search results, but if your site visitor is on a mobile phone, chances are, Facebook will not show your page if that person does not use Facebook.
This is important, because people are increasingly using mobile devices as their primary source of seeking information, and that trend is only forecasted to grow by as much as 72% of the population by 2025.
You need to be mobile-ready by being mobile-friendly.
To the savvy user, a Facebook “website” only does not say “professional.” It says “free.” A website directly dedicated to your business speaks volumes about your business, not your business on Facebook.
Facebook controls the look and feel of the business page, and you are limited to what you can display and how it gets displayed. You are not in control of the user experience here either. With your own business website, you own your content, and you bring traffic to you.
A One-Page Website is Better Than None
A basic one-page website is so much better than no website at all.
At a minimum you need your phone number in the top bar and a main photo with a short description below it. Then include a quick list of amenities followed by a photo gallery, so people can get a feel for what you have to offer. At the bottom, there should be a contact form that works.
It’s exciting to have your own business website, even simply a one-page version at that. It can be fun, creative, and empowering.
Showcase Your Business with A Website of Your Own
Internet use is off the charts these days. Your business should be, too.
We can help with a quick and easy Internet presence. Otherwise, search for a company that makes the website onboarding process helpful and easy for you.
We believe it will do your business good.
