Recently, I attended a breakout session at a conference about how content can help or hurt one’s business. The speaker, an amiable guy and well known in this conference community for his marketer’s perspective and data-driven approach to building web sites, offered up some important points to the mostly business track audience of web designers […]
I’m sure by now most of you have heard of a “call-to-action.” How could you not? After all, it is all over the Internet, and, as your web developer and online partner, you have heard it from me, too. But what is a call-to-action really? Is it a catchy button on your web site that […]
If you have a website for your business, you should be using it as a tool to showcase what you do. Pick a topic, write a couple of paragraphs about it and then post it on your website. Blogging, posting, writing — whatever you call it, start doing it.
What’s your website ROI? You built a website to promote your business online, but building it isn’t enough anymore. You have to use your website to get a return on investment. Otherwise, you are wasting your time and money. Here’s the deal… I have tremendous respect for anyone running a business that generates enough […]