Recently, I attended a breakout session at a conference about how content can help or hurt one’s business. The speaker, an amiable guy and well known in this conference community for his marketer’s perspective and data-driven approach to building web sites, offered up some important points to the mostly business track audience of web designers […]
Writing
Writing for Your Business: Publish to Your Web Site, Syndicate Everywhere
You’ve heard me say this many times: You should write for your business. Writing for your business is a tool to showcase what you do. I know that it is easier said than done. Who has time to write? It’s challenging enough being business owner, bookkeeper, manager and marketer of your own business. The last […]