We believe that cheap web hosting is still a really bad idea, yet we continue to hear from some new or prospective customers why they want to stay with their cheap web hosting provider.
Why Building Your Own Website Is Often Bad for Business
It happened to me again recently: A potential customer told me that he was “tech savvy” and wanted to build his business website himself. He, like many small business owners I have encountered, seemed threatened by lack of budget or by someone else helping him with his business, or has been burned in the past […]
Writing for Your Business: Publish to Your Web Site, Syndicate Everywhere
You’ve heard me say this many times: You should write for your business. Writing for your business is a tool to showcase what you do. I know that it is easier said than done. Who has time to write? It’s challenging enough being business owner, bookkeeper, manager and marketer of your own business. The last […]
Repetition Will Ease the Pain
If you have a website for your business, you should be using it as a tool to showcase what you do. Pick a topic, write a couple of paragraphs about it and then post it on your website. Blogging, posting, writing — whatever you call it, start doing it.
Your website is an investment. Want a return on it, then use it!
What’s your website ROI? You built a website to promote your business online, but building it isn’t enough anymore. You have to use your website to get a return on investment. Otherwise, you are wasting your time and money. Here’s the deal… I have tremendous respect for anyone running a business that generates enough […]
We’re not going to make our customers pay for any of our inefficiencies
This is a brilliant interview with Jeff Bezos. Once I started watching it, I couldn’t stop. Jeff in an amazing visionary, leader and communicator. There are several great Jeff Bezos quotes out there, but this one is my favorite: Our profitability is not our customers problem… We’re not going to make our customers pay for […]