Post something, then post something else
If you have a website for your business, you should be using it as a tool to showcase what you do. Pick a topic, write a couple of paragraphs about it and then post it on your website. Blogging, posting, writing — whatever you call it, start doing it. It doesn’t have to be long and it doesn’t have to be awesome, but you can make it work for your business if you are doing it. As my father says, “your house isn’t going to sell if it isn’t for sale”. If you aren’t writing, you aren’t selling. Get some momentum going. Write about your business. You have to start somewhere.
When I talk to my customers about content, I tell them that repetition will ease the pain. It can be difficult to get started, but it feels great when you have something to show for it. Once you get into a flow, you no longer will be thinking about how to do it; writing will come naturally and will feel great.
Why it’s difficult
First, you need to have something to write about. Next, you need to write about it. Lastly, you need to know what to do with it once you’ve published it, share it and make it work for you. All of these tasks can be difficult, but the only way to get over it is to do it.
- Pick a topic
- Write about it
- Share it with your customers
- Rinse and repeat
How to get through it
- Picking a topic – This may be a daunting task at first, but ask yourself what your customers need to know. One of the easiest areas to start with is to think of a question you keep getting from your customers, or perhaps it’s something you have to explain all the time. Write down three to five ideas, along with whom it benefits, and then pick one and move on.
- Write about it – Now that you have your topic, start writing. Your goal here is to write two to three paragraphs. Like I said, it doesn’t have to be awesome, but it has to be relevant. The goal is small for a reason: it’s attainable. Your words should inform or solve a problem for someone. Know your audience and have a focus. Also, I always recommend one photo for each post. You can overlook this part for your first few posts, but going forward you should include at least one photo. It will have a greater impact and complement your message.
- Share it with your customers – The reason you are writing is to solve problems by informing your audience about something new that you are doing with your business, or to answer a repetitive customer question. You wrote it, now share it. Copy the page URL and email it directly to a few customers with a softball intro like, “after our last conversation, I thought this would help explain it in further detail”. Now, you are writing with purpose. Yes, you can share it on Twitter/Facebook/LinkedIn/Pinterest/whateverthehellisnext, but lets start with the basics. Your conversions will be better with direct communication. Use email to share it and get direct, personal feedback. The feedback will fuel the next step.
- Rinse and repeat – Now that you wrote, do it again. Keep following these steps so you no longer have to think about how to post your writing (the technology aspect) or what to do with it. You can look forward to creating the content of your writing and what problems you can solve with your articles. Use your content as a tool. It works!
Good content = revenue
Writing can be challenging, mostly because it takes time and a commitment, but you can do it. Once you do it and see the benefits, you will do it again. With repetition, you will succeed. “Repetition Will Ease the Pain”. Post something, then post something else. When you do, please share it with me.
One final note: I’m a fan of the Detroit Lions and I wrote this post during the second half of their losing effort to the Vikings. They may have lost, but at least I have something so show for it. Start writing.