I have always considered myself a really good listener. I’m the kind of guy in touch with his emotional side. It has been an asset to my business and in my relationships with my customers, as well as in my personal life. But lately, I’ve been thinking that I need to go beyond listening and […]
Recently, I attended a breakout session at a conference about how content can help or hurt one’s business. The speaker, an amiable guy and well known in this conference community for his marketer’s perspective and data-driven approach to building web sites, offered up some important points to the mostly business track audience of web designers […]
I’m sure by now most of you have heard of a “call-to-action.” How could you not? After all, it is all over the Internet, and, as your web developer and online partner, you have heard it from me, too. But what is a call-to-action really? Is it a catchy button on your web site that […]
We believe that cheap web hosting is still a really bad idea, yet we continue to hear from some new or prospective customers why they want to stay with their cheap web hosting provider.
It happened to me again recently: A potential customer told me that he was “tech savvy” and wanted to build his business website himself. He, like many small business owners I have encountered, seemed threatened by lack of budget or by someone else helping him with his business, or has been burned in the past […]
You’ve heard me say this many times: You should write for your business. Writing for your business is a tool to showcase what you do. I know that it is easier said than done. Who has time to write? It’s challenging enough being business owner, bookkeeper, manager and marketer of your own business. The last […]
If you have a website for your business, you should be using it as a tool to showcase what you do. Pick a topic, write a couple of paragraphs about it and then post it on your website. Blogging, posting, writing — whatever you call it, start doing it.
The hidden cost of cheap web hosting If you want to pay for cheap web hosting, you are going to pay for someone to manage it. Bottom line, cheap web hosting is expensive. Let me explain… Recently, we’ve received several requests from customers to migrate the new website we built for them, to a hosting platform they […]
Writing a WordPress Plugin I wanted to write a WordPress plugin for quite some time but hadn’t really needed to. I have been producing amazing WordPress websites for clients and using great plugins that extend the functionality of WordPress core is part of what makes them amazing and useful. A couple months ago I was […]
What’s your website ROI? You built a website to promote your business online, but building it isn’t enough anymore. You have to use your website to get a return on investment. Otherwise, you are wasting your time and money. Here’s the deal… I have tremendous respect for anyone running a business that generates enough […]