Chamber of Commerce Member Directory
The Allegan Area Chamber of Commerce wanted a web site that improved the visitor experience and focused on two goals: member retention and member acquisition.
Rumspeed and the Allegan Chamber worked together to create visitor profiles and tabs for each profile, which are readily identifiable and accessible, making it easy for visitors to find what they seek. We also built a system to display unique information for each member, allowing them the freedom to display photos, slideshows and even videos, as well as the standard; logo and contact information. The web site automatically displays a Facebook badge when the business page address is entered, and the map is completely dynamic, thus creating a very intuitive and informative experience for the visitor.
This project initially kicked off in early 2012 before we started building all our sites with mobile-friendly design. The summer of 2015 we applied a design refresh that made the entire site mobile-friendly as well as making improvements for internal site editing.
Between the initial design and the update, we added a "web service" to the site that enabled another web site to pull in selective member data for a daily member showcase. You can see the Chamber of Commerce Member Directory records displaying on the homepage of the Positively Allegan site in the Community Connections section.
Developing visitor profiles and experiences, a member database filtered by business categories, unique member pages, and a form for becoming a member.
It has been a pleasure working with such an enthusiastic organization as the Allegan Area Chamber of Commerce.