Montage Market is a retail specialty store in Allegan, MI carrying fine wines, craft beers and unique grocery products. During its first year of operation, Montage had no web site -- just a logo, address and phone number. The owners of Montage wanted an online showcase for all the great products they curate, one place where people could see what they carry, enticing them to visit the store.
Retail Market Web Design
The homepage slideshow features a tempting photo from every product line Montage carries. Each product page contains its own unique photo slideshow that details the product selected for sale in the store, as well as a conversion form asking visitors if they are looking for something specific. A company blog was set up to highlight new products and to feature other specialty items, which could help drive sales, such as before relevant holidays and special occasions. Each blog post is shared on Facebook and featured in a newsletter.
We didn't stop there, though. The old building that houses the store was remodeled and the original floor restored to bring out its natural beauty, giving the store even more personality -- personality that is carried into and throughout the design of the web site.
We enabled an automated newsletter so whenever a blog post is published, an eamil is sent out to everyone. This simple web site automation feature is a true time saver and leads to increased sales from return customers.
Web Site Redesign
The original project was completed in 2012 before mobile-friendly web sites were a thing. In 2015, we modernized the site with a responsive redesign so it displays well on all devices.
This is the second version of this retail market web design. We are proud to have had the opportunity to work with such a great group for a second time.